Research Briefs
04 published
Latest
Research Brief · No. 04
The Age Inversion.
On frequency, spend, and repurchase intent, the social commerce buyer is 35 to 44, not Gen Z.
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Research Brief · No. 03
The Social Commerce Trust Gap.
Shoppers name trust about three times more often than lower prices, yet they spend heavily on the platforms they trust least. What the trust gap means for brand budgets.
Research Brief · No. 02
Discovery and purchase have collapsed into the same moment.
73% of social commerce purchases are unplanned, and most close within hours of first exposure. The traditional purchase funnel doesn't survive contact with this data.
Research Brief · No. 01
What 1,000 social shoppers told us about how they actually buy.
Three findings from a panel of 1,000 active US social shoppers that should change how brand marketers plan for the rest of 2026.